Push photos from Lightroom to Instagram

So for years I’ve had a dormant Instagram account that I rarely used as it was too much work to move photos from Lightroom over to my desktop to sync to my phone to post… it was a royal pain in the ass. A couple of days ago, I stumbled across a Lightroom publish service “LR/Instagram” which makes it easy to publish photos in a LR Catalog over to Instagram – while at the same time set hashtags, captions and even use LR watermarks when uploading.

I’ve taken this for a spin, and no, it’s not perfect as I could never get some of the tags in the publish module to work ({creatorURL} I’m looking at you!) but overall its quick, easy and seamless.

The install is a snap!

  • head over to their website and download the publish service file
  • unzip the file and place the .lrplugin file somewhere safe – I’ve used my Pictures directory on my Mac
  • open Lightroom and click the “+” next to Publish Services on the left to open the Publishing Manager (screenshot)
    Lightroom Publish Services panel showing the LR/Instagram setup and in use
  • In the Publish Services dialog, click “Add” – and select the .lrplugin file (wherever you placed it)
  • Enter your Instagram credentials
  • Customize to your liking
  • I used a custom template for the Instagram Caption of {title} – {caption} – {hashtags} ©2015-2016 John P. Hoke (screenshot)
    Lightroom to Instagram Publishing Service configuration dialog box

    • each item in the curly braces are replaced with the metadata from your image – the {hashtag} is a new field in Lightroom from the plugin that you can set the hashtags you want for your post (include the “#” for each term)

To use the service is even simpler – once it’s configured and ready just drag a photo over to the publishing service and publish away when ready. The authors have posted a video with instructions on how to best use the tool, and to make sure everything is set right for publishing. They also posted a list of tags you can use for your Custom Caption Templates (see above). I do have to say that at least one does not seem to work … but YMMV.

This plugin is free to try, and the authors simply ask that if you like the tool, pay $10 USD for a license – well worth the cost in the productivity savings (and something that IMNSHO should have been included in Lightroom from the git-go).  So now that I’ve gone and made my life easier (and my wallet will be $10 lighter) I will start pushing more images over to Instagram – why don’t ya head on over and follow me!

John P. Hoke

John P. Hoke headshot

Cyber Security Professional, Photographer, Coffee Junkie, Mac Addict, Craft Beer & Whiskey connoisseur, all around curmudgeon and generally sarcastic SOB – Not necessarily in that order.

The opinions expressed on this blog are mine alone and not those of my employer, family, pets, the voices in my head, or anyone else for that matter … hell in an hour they may not be mine either 🙂

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